16th Annual Run, Walk & Roll

September 25th, 2021

The Run, Walk and Roll is an annual fundraiser that brings together the community and the VNU consumers for a fun morning. In 2019 the event boasted it's largest participation with 600 participants. The event consists of a 10k, 5k and 1 mile walk/wheelchair roll. All three routes are wheelchair accessible and the event is open to all ages and abilities. 

After a virtual race in 2020, we are excited to say that we are planning to have the 2021 event in person!

Schedule & Registration

Starting line: 330 Village Circle, Sheldon, IA

Start time: 9am

Cost: $25 until August 30, 2021

$30 from August 30- September 13, 2021

$35 after September 13, 2021

Register Online

Register by Mail

Virtual Race

After a successful fully virtual Run, Walk & Roll in 2020, we decided to continue offering a virtual race option for anyone unable to be at the event on June 5th. Although we would love to see you standing at the starting line during the event, we know it's just not possible for everyone. We hope to see lots of people taking advantage of this new way to participate in our annual fundraiser!

How Virtual Works

  • Run/Walk or Roll anytime and anywhere after you get registered until September 25th.
  • Every virtual participant will receive a shirt in the mail, sent to the address provided with their registration.
  • The virtual 5k and 10k races will not be officially timed races and there will be no awards, but we invite you to share your time, route or pictures with us using #rwr2021.

2020 Virtual Run, Walk & Roll

Due to COVID-19 the 2020 event had to go virtual. 

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2019 RWR

600 registered participants showed up to run, walk or roll their way through the finish line!

2019 Run, Walk & Roll

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Thank you to our 2021 sponsors!

Contact Barry Whitsell for sponsorship information.

Office - 712-324-5401


Key Sponsors

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Premier Sponsors

American Investment and Trust

Dekoter, Thole, Dawson & Rockman, P.L.C.

Den Hartog Industries, Inc.

Dethmers Manufacturing Company


Keith M. Merrick, Co.

North Star Community Credit Union

Northwest Decor & Furniture

ProActive Physical Therapy & Sports Rehab

Ron Drenkow Motors, Inc.


KIWA Radio

Western Iowa Dairy Alliance

Casey's General Store